Donji Anime（PT East Collection Indonesia）, located in Jakarta, is a Globally enterprise established in 2023. We focus on CardGame R&D, ACGN Goods Retail, Cultural and Creative Industries Investment, Entertainment Live Broadcast.
Our founding team upholds the concept of cultural diversity and youthfulness. Core members covering various sectors of the cultural industry, including top companies like Tesla, Ogilvy, Louis Vuitton, Tsuburaya Productions, and Bilibili.
We adhere to a localization strategy and have assembled a sales and brand operations team of over twenty people, with key members coming from local renowned enterprises such as Indoritel Makmur, F commerce, and Mixue Indonesia.
Donji Anime established a comprehensive network of online and offline retail and distribution, and set up platforms for influencer. The CCG category hold a top 5 market share in Indonesia and Malaysia. We pioneers the card unboxing category on Indonesian TikTok. We has established extensive connections with Southeast Asian IPs and internet platforms through partnerships with Chinese entities like Mobile Legends, Monsta, TLG, Indomaret and TikTok.